SocialHootz was founded in 2011 as a result of some simple observations. People have changed how they live, work, shop, and buy. But businesses have not. This mismatch led George Robinson to create the vision for the inbound experience and to develop the SocialHootz platform to support it. With our simple, easy to use integrated portal. Businesses can attract, engage and enthrall customers by delivering inbound experiences that are relevant, helpful, and personalized. Furthermore, in the field of content delivery we realized that a great social media strategy required more than just software. It would require the collective talent of copywriters and marketers that are in touch with current trends and events.
The Story Behind Our Story
Raise your hand if you are a business that would like more visitors to its website, more leads for its sales team and more customers to generate growth. Chances are your hand is up. Every business wants to grow.
Now, raise your hand if you love getting cold calls from eager sales people during dinner. Or being told you have to go to another networking meeting only to come back and find spam emails with irrelevant offers in your inbox. What about pop-up ads when you’re trying to read a post on the Internet. No hands up! And as it turns out, most other people share your feelings on this.
The problem is that there’s an obvious mismatch between how businesses are marketing and selling their offerings — and the way that people actually want to shop and buy.
A real game changer
In 2010, I was an owner of a web design and social media company and after having spoken with many business owners I noticed a recurring theme. The tried and true tactics (networking groups, mail blasts, and cold calling) that had worked a few years ago, simply were not effective anymore. Customers had become quite efficient at blocking out interruptive marketing and sales calls.
After many meetings and focus group discussions, we came to a glaringly simple observation. People don't want to be harassed by sales people or interrupted by marketers. They want to find what they want on their own terms and in their own way.
The world has moved on. People no longer work, shop, live and buy as they did 10 years ago. And yet, businesses are still doing the same old things with ever dwindling results.
Inbound marketing: a better way.
Once we started discussing this with our customers it became clear that a change of attitude was needed, a different approach and strategy altogether.
Getting businesses back into the game
The next obvious questions were this. If the concept of inbound marketing was so easy to understand, why weren’t more businesses doing it? Why were millions of businesses lagging behind instead of tapping into this relatively free marketing space?
The reason was clear: it was just too hard to get started. The perception that it's time consuming, costly and difficult to measure was a real one. Add to the mix that a lot of companies have never tried to market themselves this way. Once you start to include the content management systems, the SEO tools, social media applications and marketing automation tools and so on. It was easy to appreciate their reasoning.
The issue wasn’t a lack of products and tools, but that there were too many. Too many platforms to learn. Too many passwords to remember. Too many bills to pay. And, too many phone numbers to call for help.
SocialHootz was born with some very simple goals:
- Make the website the core authority and voice for all other social marketing material whether it be web content or video.
- Remove the need for the customers to learn many platforms such as Facebook and Twitter and leave that to us.
- Provide personalized content that's engaging, effective and deliverable to all of the right people at the right time.
- Ensure that progress is easily measured.
In effect, make it easier to get going with inbound marketing, so that businesses can be freed up to focus on what they do best.